Hello everyone! A little while ago a new beauty line was released in CVS. This line is very inexpensive and it is inspired by K-beauty, which means that you are supposed to get Korean K-beauty quality products at low prices. You can also get these products conveniently here in the U.S. at the drugstore, instead of waiting weeks for them to arrive from Korea.

The brand that I am talking about is called Joah Beauty. I picked up a few of Joah Beauty’s makeup products to review for you all while I was in CVS. In this first review, I will review their auto pencil eyeliners. I bought two colors to review: Navy and Purple.

This eyeliner comes in six shades: Black, Navy, Black Brown, Brown, Blackest Black, and Purple.

This eyeliner is very cheap; it only costs around $5, depending on where you buy it.

Joah Beauty claims that these eyeliners are waterproof, they apply easily because of their creamy silky formula, they are non-drying, and they will last 24 hours.

Now that I told you all the background information about these eyeliners, I am going to be honest. I do not like these eyeliners. To be fair, you get what you pay for. I did not find these eyeliners to be high-performing or high-quality. All the Korean eyeliners that I have purchased cost me at least $8 – $12, and their quality was excellent, so that is something to keep in mind.

Regardless, I was surprised by how many issues I had with these eyeliners, so I went on YouTube to see what other beauty Youtubers had to say about them. I did notice that all the reviews I found on YouTube were for Joah Beauty’s liquid liners, not their auto pencil liners. Also, the beauty Youtubers who received Joah PR packages only received their liquid liners, so my experiences with these eyeliners makes sense. So, do pay attention to what products brands send beauty Youtubers when choosing makeup for yourself because they will send their best products to them.

Lastly, before jumping into the pictures and issues that I had, I do want to say that not all of Joah Beauty’s makeup products are made in Korea. Some are made in China and Taiwan, so if you care about where products are manufactured, you may want to check the back of each product to see where it was made before you buy it.

Now, let’s get into this review!

Navy

I love dark blue eyeliner, especially in the summertime ☀, so I was so excited to see that Joah Beauty had this shade, and it was only $4! However, these eyeliners do not function as true eyeliners because they apply quite poorly. The color is not good also, and they are patchy and uneven. I also could not get these eyeliners to apply to the inner corner and outermost corner of my eyes either no matter how many times I went over them. Interestingly enough though, when I swatched these eyeliners on my wrist, they didn’t look uneven, but they don’t apply to the eyes in the same way.

I tried to apply the Joah Beauty navy pencil eyeliner in four different ways. I thought that maybe I just needed the right technique to apply them, so I applied them to my eyes using these methods:

1. Alone without primer, concealer, or eyeshadow
2. On top of eyeshadow
3. On top of eye primer only
4. On top of eye primer and concealer

No matter how I applied these eyeliners though, they did not look good on the eyes. On top of eyeshadow was the worst: these liners were even patchier and more uneven on top of eyeshadow. So, for this eyeliner, I removed the eyeshadow, applied the liner on top of eye primer only, and then took a photo.

Here is how the Joah Beauty navy eyeliner looked on top of eye primer without eyeshadow

As you can see from this picture, this eyeliner would not apply to the inner corner or the very outermost corner of my eye.

Joah Beauty Purple Eye Candy Auto Eyeliner

The Joah Beauty purple eyeliner had the exact same issues that the navy one had.

I applied this purple eyeliner on top of eye primer and concealer, which gave me better results. However, this method only lessened the patchiness and unevenness a bit. Furthermore, I still was not able to get this eyeliner to apply to the outermost corner of my eyes. This method did make it apply to the inner corner of my eyes though.

Here is how the Joah Beauty purple eyeliner looked on my eyes on top of eye primer and concealer

You can see from the picture that both of these eyeliners are not very pigmented and they do not look good on the eyes.

Are these eyeliner smudge-proof? No, they are not. I let them sit for a few minutes, then I ran my finger over the swatch, and the eyeliners did smudge a lot.

Are these eyeliners waterproof? No, they are not. When I ran my finger over the eyeliners while the liners were still wet, they did smudge a lot, but once I let the liners completely dry again, they barely smudged, but they did start to fade and disappear.

How was it to apply them? Was it a smooth application? These eyeliners did glide on my eyes very easily and smoothly without tugging on them, so applying them is smooth and easy.

Are these eyeliners drying? These eyeliners did not feel drying on my eyes.

Do these eyeliners last 24 hours? I can’t speak on this since I didn’t wear these eyeliners long. I was not willing to go outside with my makeup looking so messy, so I removed the eyeliners after wearing them a short time. Thus, I have no idea how long these eyeliners will last on the eyes.

Final Thoughts

Given how these eyeliners looked on my eyes and all the issues I had with them, I do not recommend the auto pencils by Joah Beauty. Now, I’m not sure what this brand’s liquid liners are like since I didn’t pick any of them up, but based on the YouTube reviews, they seem more well-liked. So, if you are going to try some of the Joah Beauty cosmetics, I recommend getting their liquid liners.

If you are looking for inexpensive, good quality eyeliners, then I recommend kajal eyeliners. When I compare kajal eyeliners to the Joah Beauty Eye Candy Auto Eyeliner pencils, kajals are not patchy, uneven, and the pigmentation is good and dark. Here is a comparison of these two types of eyeliners side-by-side so that you can see the differences.

If you are interested in trying an herbal kajal liner, you can find them here in our store.

Have any of you tried the Joah Beauty liquid eyeliners? How were they?

DL's Health & Beauty

Enter the realm of health, wellness, beauty, makeup, and fashion. The world is full of so many different forms of beauty. Every culture has its own unique beauty, but one thing that all of them have in common is that healthy is always beautiful. But health is not constant or instant in life. Health is part of the life journey that we are all on until our time is up.

We all have a unique health journey. My health journey started in college when I studied human health and disease at The University of The District of Columbia. Later, I studied health and psychology at The University of Maryland University College. After college, I continued following medical breakthroughs around the world, from India to the UK. I soon realized that there was so much health knowledge out there, but so few people had access to it. Thus, I turned to writing. My goal is to share valuable health breakthroughs with the world and connect health to beauty and multiculturalism; that is how this site came to life.

Wherever you are in your health and wellness journey, there is always more to learn and there is beauty to be found everywhere in various forms. So, let's walk this path together and discover fully what the realm of health and beauty has to offer!